Jameson Cold Brew (35% ABV) has been produced using a combination of triple-distilled Jameson Irish whiskey and cold brew coffee extract, made from 100% Fairtrade Columbian and Brazilian arabica beans.
|Irish Distillers announces the trail of new Jameson Cold Brew|
Said to underpin the long-standing association between the brand and coffee, Jameson Cold Brew will be trialled from this month in response to the growing global appetite for Irish whiskey, quality coffee and coffee-driven cocktails such as the espresso martini.
Commenting on the news, Brendan Buckley, Strategy, Innovation and Prestige Director at Irish Distillers, said: “Over the past ten years, we have seen the continued rise in popularity of both Irish whiskey and craft coffee culture, and while the two are no strangers in the glass we wanted to modernise this iconic duo. Jameson Cold Brew combines the best of both worlds in a new and refreshing way and we are confident that Irish whiskey and coffee fans alike will enjoy the taste experience it offers.”
Jameson Cold Brew, will be available later this month from the Jameson Distillery Bow St, Dublin Airport, and specialist retailers in Ireland and Northern Ireland, for a RRP €28.50.
Posted by Steve Rush