The Brand Champions 2018 report, is a comprehensive ranking of the spirits brands that have sold more than one million nine-litre cases annually. It also contains analysis of the global spirits market and interviews with industry leaders.
|Jameson named Supreme Brand Champion of 2018|
After compiling a comprehensive list of data, The Spirits Business team selected an individual Brand Champion for each spirits category. The accolade is given to those brands that are not only selling significant volumes, but have either also experienced rapid growth, had an impressive rebound, or have managed to hit one million cases for the first time.
Irish whiskey brand Jameson, was given the title of Supreme Brand Champion 2018, for its consistent volume gains over a number of years, led by an impressive international strategy that focused on innovation, bold marketing and big investment. In 2017, Jameson sold 6.9 million cases – an 11.3% uplift compared with 2016, making it one of the top 20 fastest-growing brands in the industry.
The full list of Brand Champions 2018, featured brands from the gin, rum, vodka, tequila and liqueur categories, but here are all of this year’s whisky champions:
Scotch Whisky Brand Champion 2018 - Black & White
World Whisk(e)y Brand Champion 2018 - Jameson
Indian Whisky Brand Champion 2018 - Imperial Blue
Supreme Brand Champion 2018 - Jameson
Fastest Growing Spirit Brand - Bangalore Malt Whisky
Commenting on the Brand Champions 2018 report, Amy Hopkins, Editor of The Spirits Business, said: “The spirits market is more complex and competitive than ever, so achieving sales of one million cases is no mean feat. Our list of the world’s top 150 spirits brands by volume shows that success is not exclusive to one category – brands spanning Asian spirits, Scotch whisky, gin, Tequila, bitters and more witnessed remarkable growth.”
She went onto say: “The Spirits Business has given Jameson the title of Supreme Brand Champion 2018 for its sustained impressive performance. The brand has managed not only to hold on to its pole position in Irish whiskey, but become a leading light on the international spirits scene.”
To view the full list of Brand Champions, visit: thespiritsbusiness.com
Posted by Steve Rush