Johnnie Walker Black Label Triple Cask Edition (40% ABV) has been produced using three key Speyside malt whiskies, from Blair Athol, Cardhu and Strathmill, which have been matured in a combination of Bourbon, Caribbean rum and Scotch whisky casks.
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| Johnnie Walker Black Label Triple Cask Edition |
This latest Johnnie Walker release, has been developed by the brands Master Blender Jim Beveridge and expert blender Chris Clark, and is said to be a rich Scotch whisky, with layers of sweet vanilla, ginger, toffee, brown sugar and a whisper of smoke.
Commenting on the launch, Roger Jackson, Commercial Director Europe & Middle East at Diageo Global Travel, said: "We're delighted to release Johnnie Walker Black Label Triple Cask Edition as part of an exclusive partnership with Dufry stores. Shoppers are set to be inspired and excited by the instore tasting opportunities and knowledgeable staff who will explore the creation of this brilliant new blend with whisky fans."
Last week, Diageo announced the launch of a new multi-million pound summer airport marketing campaign, to promote its Johnnie Walker blended Scotch whisky range across all Heathrow terminals in London and at Edinburgh airport.
Johnnie Walker Black Label Triple Cask Edition, will be available later this month exclusively from travel retail outlets, for a RRP of £28.00.
Posted by Steve Rush