Friday, May 11, 2018

GEORGE DICKEL TEAMS UP WITH TABASCO FOR THE LAUNCH OF A NEW EXPRESSION

George Dickel Tennessee Whisky, has announced that it has patterned with Tabasco for the launch of a new expression.

George Dickel Tabasco Barrel Finish (35% ABV) has been produced using non-age stated whiskey, which was aged for 30 days in the barrels which previously held and aged Tabasco peppers for three years. Tabasco sauce is then distilled to create an essence, which is blended together with the whisky.

George Dickel Tabasco Barrel Finish

For more than a century, both George Dickel Tennessee Whisky and McIlhenny Company’s Tabasco Brand Pepper Sauce, have celebrated their Louisiana and Tennessee roots and legacy of craftsmanship, and at the end of this month the two iconic brands are coming together in one bottle.

Commenting on the launch, Jeff Parrott, Director of American Whisk(e)y Development at Diageo, said: “George Dickel Tennessee Whisky and TABASCO are two of the most iconic brands the South has to offer for a reason – the craftsmanship that goes into creating these products is the real deal. Both brands have such a rich history, and we’re proud to collaborate with our friends at McIlhenny Company to marry their unique flavour with our quality Tennessee whisky.”

George Dickel Tabasco Barrel Finish, will be available later this month in the US, for a RRP of $24.99.

Posted by Steve Rush