Thursday, March 08, 2018

COMPASS BOX LAUNCHES NEW LIMITED EDITION HEDONISM BOTTLING

Compass Box, one of Scotland’s leading artisan whisky makers, has today announced the launch of a new limited edition blended grain Scotch whisky, inspired by the woman featured on the label of the company’s first-ever bottling nearly two decades ago.

Compass Box Hedonism - The Muse (53.3% ABV) was produced using what the brand describes as “an exceptional cask of aged grain whisky of unknown origin” which was then blended with other rare grain whiskies of varying ages from four distilleries, to create a whisky that has all the flavour hallmarks of the classic Hedonism, but with even greater depth and intensity.
Compass Box Hedonism - The Muse

The original Hedonism explored a brave new world of flavour previously uncharted in the world of Scotch.  The world’s first Blended Grain Scotch Whisky, it was so unique that it created its own category.  Compass Box has returned to the concept to create a Limited Edition expression on three further occasions: the launch of Hedonism Maximus as a reserve version of the classic recipe in 2008, Hedonism 10th Anniversary to mark the tenth anniversary of the company in 2010 and Hedonism Quindecimus in 2015 in celebration of their fifteenth anniversary year.

This latest celebratory limited-edition release of just 3,060 bottles, marks the first time in the story of the Compass Box, that there is a greater proportion of women than men in the team, including its current Whiskymaker Jill Boyd, who joined the company in 2017.

Commenting on the launch, John Glaser, Founder of Compass Box, said: “We are proud to announce the arrival of Hedonism, The Muse on International Women’s Day 2018.  Hedonism will always be special to us as the whisky that launched the company, and every so often, we go back to where it all started.  Women now make up the majority of our team here at Compass Box, which is unusual in our industry.  So we decided it was time to celebrate this with a special limited edition Hedonism bottling that reimagines the image of the woman portrayed at the centre of all our Hedonism labels.  She was the first woman, as far as we know, ever to feature on a Scotch whisky label.”

Compass Box Hedonism - The Muse, will be available later this month from specialist retailers, for a RRP of £240.00.

Posted by Steve Rush