W. L. Weller CYPB ‘Craft Your Perfect Bourbon’ (47.5% ABV) has been produced using a wheated bourbon recipe and aged for 8 years.
 |
| W.L. Weller CYPB |
In November 2015, Buffalo Trace Distillery launched its “Craft Your Perfect Bourbon” website, in a light-hearted attempt to teach people about bourbon. The interactive experience allowed fans to choose their perfect bourbon recipe, warehouse placement, age and proof.
In just over two years, 100,239 bourbon drinkers completed the process, and the majority chose a wheated bourbon recipe aged for eight years. Most chose for their barrel to mature on the top floor of the bourbon warehouse and ultimately be bottled at somewhere between 90-99 proof.
Commenting on the news, Kris Comstock, Senior Marketing Director at the Buffalo Trace Distillery, said: “Although we certainly didn’t set out to produce a new bourbon based on this ‘Craft Your Own’ experience, the results are overwhelmingly consistent, so why not give whiskey drinkers what they want?! We’re thrilled how so many fans have interacted with the website, and we hope more will try their hand at crafting their perfect bourbon.”
Limited to one batch annually, W. L. Weller CYPB, will be available this summer, from selected specialist retailers in the US, for a RRP of $39.99.
Posted by Steve Rush