Monday, September 04, 2017

DRINKS BY THE DRAM LAUNCH THEIR 2017 WHISKY ADVENT CALENDARS

Drinks by the Dram, have today announced the launch of their 2017 Whisky Advent Calendar as part of a range of 25 unique spirit-filled calendars for this year’s festive season.

Back for the sixth year running, this year’s selection of Drinks by the Dram Advent Calendars, have been expanded to include collaborations with brands including Glenfarclas, Douglas Laing and That Boutique-y Gin Company.

Drinks by the Dram launch their 2017 Whisky Advent Calendars

This year will also see the return of favourites including The Gin Advent Calendar and The Very Old & Rare Whisky Advent Calendar, which boasts an exceptional collection of whiskies aged up to 60 Years Old, from the likes of Karuizawa, Port Ellen, and The Macallan.

The full Drinks by the Dram Advent Calendar range for 2017, includes Whisky, Premium Whisky, Old & Rare Whisky, Very Old & Rare Whisky, Scotch Whisky, Bourbon, American Whiskey, Japanese Whisky, Irish Whiskey, Single Cask Whisky, Gin, Vodka, Rum, Cognac, Tequila, Armagnac, Mezcal and Absinthe.

Commenting on the launch, Adam Wyartt, Global Brand Manager for Drinks by the Dram, said: “As proven with excellent growth over the last few years, these calendars are the perfect gift for the spirit geek or serious imbiber in your life. We are thrilled to see how consumers want to trial more, exploring categories and price points – and these Advent Calendars are the ideal way of bringing that opportunity to family and friends.”

The Whisky Advent Calendar (RRP £149.95) was launched in 2012, and has since become a tradition among whisky enthusiasts. Each calendar is filled with 24 x 3cl wax-sealed drams, which this year features everything from single grain and bourbon to rare Scotch whisky.

The full range of Drinks by the Dram 2017 Advent Calendars, are now available to pre-order via: masterofmalt.com

Posted by Steve Rush