While single cask whisky remains the society’s core focus, the new Single Cask Spirits sub brand has been created to shine a spotlight on the array of other single cask spirits the society bottles.
|SMWS launches new Single Cask Spirits brand|
The first 10 bottlings in the new range will include a Glasgow rum, an XO Cognac and a 25 Year Old Trinidadian rum, which has tasting notes and serves created by world-renowned rum expert Ian Burrell.
Later in the year, bourbons and rye and grain whiskies will also be added to the range. Bourbon expert Matt Hastings, an International Drinks Consultant at Fluid Movement, will also be working with the Society to create serves for the spirits.
Commenting on the news, Helen Stewart, Senior Brand Manager at The Scotch Malt Whisky Society said: “While single cask whisky will always be our absolute focus and priority, we have released many bottles of other spirits in the last 19 years as we like to explore the unique flavours and characteristics that single casks produce.”
She went onto say: “By creating the Single Cask Spirits brand, we are helping our members and like-minded spirits enthusiasts navigate our ever-changing selection of single cask bottlings, and helping people delve deeper into the joys of single casks.”
The first bottlings in the new Single Cask Spirits range, will be available from August. Ahead of the launch, the society will be hosting a series of sampling sessions in its UK venues throughout the rest of July.
Posted by Steve Rush