Thursday, June 22, 2017

MAVERICK DRINKS ANNOUNCES DISTRIBUTION PARTNETSHIP WITH WOLFBURN DISTILLERY

Multi award-winning spirits distributor Maverick Drinks, has announced that it has partnered with Wolfburn distillery, to become their exclusive UK distributor.

Wolfburn, which is the most northerly Scottish mainland whisky distillery, will now form part of Maverick Drinks craft spirit brand portfolio, which also includes, FEW Spirits, St George Spirits and That Boutique-y Whisky Company.

Wolfburn's signature Northland and Aurora expressions 

The original Wolfburn Distillery, was founded just to the west of Thurso by William Smith in 1821. In its day it was one of the largest distilleries in Scotland, producing, according to HMRC records, 28,056 “gallons of proof spirit” in a single year. Taking its name from the stream that provided the water – the Wolf Burn - the distillery operated until around 1870.

In 2011 plans were laid to resurrect Wolfburn. Construction began in 2012 and in January 2013 the new distillery commenced production. The new Wolfburn Distillery, operates in much the same way as the old: craftsmen use traditional methods to produce fine spirit, which is laid down in best quality oak casks to await the day when it is bottled as single malt scotch whisky.

Commenting on the news, Michael Vachon, Maverick Drinks Head of Brand Development, said: “We’re absolutely thrilled to represent Wolfburn in the UK. Wolfburn have everything we look for in a brand: extraordinary quality, great design, and amazing people. Shane and his team have a burgeoning reputation for making some of the best whisky in the world and I know we’re going to have a great time working together.”

The strength of Maverick Drinks portfolio and their dedication to driving change in the spirits industry by reducing their customers’ reliance on mainstream brands played a substantial role in them being named Spirits Distributor of the Year at the 2016 International Wine & Spirit Competition.

Posted by Steve Rush