Berry Bros. & Rudd has distributed The Glenrothes in international markets since 1995 and purchased the brand from Edrington in 2010. During this time the brand has grown to become a significant participant in the growing single malt Scotch whisky market.
|Edrington reacquires The Glenrothes for an undisclosed sum|
Berry Bros. & Rudd will continue to distribute The Glenrothes in the UK. Edrington and its joint venture distribution companies already distribute the brand in several of its key markets, including Spain, the Nordics, Asia and travel retail. The Glenrothes will be distributed by Edrington Americas in the USA. Existing distribution contracts will transfer to Edrington with the brand.
Commenting on the news, Berry Bros. & Rudd Chief Executive Dan Jago said: “It has been a great honour to be the guardians of The Glenrothes brand over the past seven years. Berry Bros. & Rudd has nurtured The Glenrothes brand and we are delighted our distributor and importer business Fields. Morris & Verdin will continue to distribute The Glenrothes in the UK."
He went onto say: “Berry Bros. & Rudd has always delighted in the development and cultivation of new spirits brands and the sale will enable us to invest further, developing our business ambitions in this area.”
Berry Bros. & Rudd, have said that the character and quality of the award-winning single malt brand will remain unchanged under the care of Gordon Motion, Edrington’s Master Whisky Maker, who has been crafting The Glenrothes whisky throughout the past seven years.
The Glenrothes, will now re-join Edrington’s portfolio of single malt and blended Scotch whiskies, which include The Macallan, Highland Park, The Famous Grouse and Cutty Sark.
Posted by Steve Rush