Tuesday, November 29, 2016

ARI AND TEELING WHISKEY LAUNCH LATEST COLLABORATIVE BOTTLING

Travel Retail company ARI and Dublin based Teeling Whiskey, have announced the launch of the third expression in their collaborative Centenary whiskey collection.

Centenary Collection 26 Year Old Single Malt (46% ABV) is the third of five special bottlings, which have been released to celebrate seminal moments and inspiring figures from Ireland’s cultural history.

The Centenary Collection & Teeling Whiskey on display at The Loop in Dublin Airport

This latest limited release, which will be exclusively available from the Irish Whiskey Collection at The Loop, Dublin Airport, marks the 100-year anniversary of the Easter Rising and celebrates the works of Irish poet and one of the foremost figures of 20th-century literature, WB Yeats.

The Centenary Collection 26 Year Old Single Malt, will take its place on shelf alongside a number of other limited edition bottlings from the Teeling Distillery, including a 24 Year Old single malt and a soon to be released 33 Year Old expression.

Commenting on the launch, Stephen Teeling Sales and Marketing Director at Teeling Whiskey said: “Our partnership with ARI is a crucial pillar for our global travel retail business. ARI have been a real driver behind the renaissance in Irish whiskey and saw us as a perfect partner to drive their premium Irish whiskey sales. Since 2013 we have launched 8 collaborative bottlings, grown our business by over 500% and hosted over 15 educational/immersion seminars with ARI staff. Winning Best Partnership Initiative is a reflection of all the blood, sweat and tears that have gone in by both us and ARI over the past 3 years to make our partnership such a success. We want to thank ARI for all their support and look forward to building on this partnership in the future.”

The Centenary Collection 26 Year Old Single Malt, is now available exclusively from the Irish Whiskey Collection at The Loop, Dublin Airport for €295. Customers can also purchase all three current Centenary Collection bottlings; 24, 25 and 26 Year Old, for €800.

Posted by Steve Rush