Friday, October 14, 2016

THE BLENDED WHISKY CO ANNOUNCES THE LAUNCH OF THE HALF-CENTURY BLEND

The Blended Whisky Company, has today officially announced the launch of a new limited edition blended Scotch whisky, comprised of component parts that have been aged for at least 50 years.

The Half-Century Blend (45.5% ABV) has been blended in honour the era before the ‘whisky-boom’ of the late 1960s to the 1980s, which saw the beginning of an inexorable march towards modernisation and the quest for increased yields at all costs.

The Half-Century Blend

Before this shift, distilleries were home to less efficient barley-strains, sprawling on-site floor maltings, inefficient brewer’s yeast, lengthy fermentation times, mucky direct-fired stills, bulky and inefficient worm-tub condensers and less active refill casks.

The result of all this inefficiency, waste and lost commercial-opportunity? Flavour, subtlety, poise, an incredible depth of fruit-character and a beguiling, ethereal quality sadly missing from many of today’s whiskies.

This latest release from The Blended Whisky Company, follows on from their two multi-award-winning whiskies, The Lost Distilleries Blend and The Golden Age Blend.

The Half-Century Blend, will be available later this month from specialist retailers, for a RRP of £599.95.

Posted by Steve Rush