In addition to the rebrand, the distillery has also announced the launch of its first two expressions to feature the new refreshed look; The English Original (43% ABV) and The English Smokey (43% ABV). Both of which are non-chill filtered.
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| The English Original & The English Smokey |
The new bottlings, designed by award-winning design agency Breeze Creative, feature contemporary new packaging and branding which has an emphasises on the traditional, hand-crafted nature, provenance and heritage of the Norfolk produced whisky.
Established in 2006, The English Whisky Co. is the home of England’s first and oldest distillery. Built by the Nelstrop family for the specific purpose of producing the very finest English malt whisky, the location is famed for its barley growing; the family have a 600-year tradition of growing and processing grain.
Commenting on the rebrand, Andrew Nelstrop, Director of The English Whisky Company, said: “We have invested a lot of time in rediscovering our distillery and our values. Much has changed in the world of whisky over the last decade and we now have a far stronger voice, relevance and sense of identity in our rebranded packaging.”
The English Original and The English Smokey bottlings, will be available from specialist retailers next month, for a RRP of £34.99 each.
Posted by Steve Rush