Friday, September 23, 2016

ROYAL SALUTE LAUNCHES NEW 32 YEAR OLD TRAVEL RETAIL EXCLUSIVE

Chivas Brothers has announced the launch of a new 32 Year Old travel retail exclusive expression, from its Royal Salute blended Scotch whisky brand.

Royal Salute 32 Year Old - Union of the Crowns (40% ABV) has been blended using single malt and grain whiskies from distilleries including Longmorn, Glen Keith, Tormore and Braeval as well as those from some of Scotland’s silenced and closed distilleries including Lochside and Caperdonich.
Royal Salute 32 Year Old - Union of the Crowns

Royal Salute 32 Year Old - Union of the Crowns, has been produced as a celebration of the creation of the modern British monarchy, paying tribute to the events of 1603, when King James VI fused three mighty kingdoms together.

Reflecting the rare liquid within, Royal Salute 32 Year Old - Union of the Crowns, is presented in an elegant porcelain flagon, made from the purest clay, water and tempered fire. The flagon, which takes ten days to make at the hands of highly skilled craftsmen, is embossed with a distinguished hand-hammered silver plaque, while a black stone set on a silver crown tops the bottle.

Commenting on the news, Peter Moore, Prestige Brand Director at Chivas Brothers, said: “We are very pleased to present Royal Salute 32 Year Old Union of the Crowns, a truly precious blend of aged whiskies. This unique Scotch unites the timeless tradition of our skills and history with a contemporary understanding of the whisky experience preferred by today’s discerning spirits drinkers."

He went on to say: "The British Monarchy has been at the heart of the brand since its foundation in 1953 and, as a true representation of the exquisite craft of the Royal Salute blending team, we expect this new expression to become a sought-after collector’s item for international travellers.”

Royal Salute 32 Year Old - Union of the Crowns, will be available later this month, exclusively through travel retail for a RRP of £290.00.

Posted by Steve Rush