Thursday, September 29, 2016

RAMPUR INDIAN SINGLE MALT WHISKY LAUNCHES IN THE UK

Indian alcohol beverage company Radico Khaitan, has today announced the UK launch of its Himalayan single malt whisky.

Rampur Indian Single Malt Whisky (43% ABV) has been distilled in traditional copper pot stills, and matured in India’s oldest distillery, which dates back to 1943.

Rampur Indian Single Malt Whisky

The unique distilling location of the Himalayan foothills is said to exposes the whisky to polar opposite climate conditions throughout the year, with the flavour of the famous Indian Summer giving Rampur an added dimension and depth.

Rampur is owned by Radico Khaitan, which was founded in 1943 and is the largest Indian beverage alcohol company. Three of its distilleries are based in Uttar Pradesh in the foothills of the Himalayas, from where its new single malt, Rampur, is distilled, matured and bottled. Radico has been ageing malt at this distillery for almost 25 years.

Commenting on the launch, Sanjeev Banga, President of International Business for Radico Khaitan, said: “Rampur is for the discerning single malt consumer. Single malt consumers prefer uniqueness in the taste.  They are always keen to try a new malt. Rampur is different yet pleasing, spicy but balanced.”

Rampur Indian Single Malt Whisky, will be available next month from specialist retailers, for a RRP of £40.95.

Posted by Steve Rush