Matthew will serve as the chief storyteller for Wild Turkey both behind and in front of the camera, reintroducing the world to the legendary bourbon brand, starting with a series of television and digital advertising campaigns in September.
|Matthew McConaughey - Wild Turkey's new Chief Storyteller|
As a Wild Turkey fan, McConaughey first visited the distillery a couple of years ago, where he was introduced to Jimmy and Eddie Russell, the Bourbon Hall of Fame father and son Master Distiller team who have worked at the Wild Turkey Distillery for 97 years collectively.
The actor, whose intense and passionate portrayals can be seen in such work as “Dallas Buyers Club,” “Interstellar,” “True Detective,” and the recent “Free State of Jones,” was intrigued by the three-generation family behind the Bourbon and the untold story of a truly iconic American brand.
Commenting on the news, Matthew McConaughey, said: Wild Turkey has the history and qualities of a brand that depicts the dedication of someone to do something their own way – even if that way isn’t always the most popular. I want to help share their unique story, starting with a new ad campaign that I feel really captures the special essence of this brand while introducing itself like never before.”
He went on to say: “When making a movie, you have two hours to tell a story. Here I have 30 seconds to reintroduce the world to this authentic American brand that has helped shape an entire U.S. industry, Bourbon. It will be a very interesting and fun challenge.”
A film documenting Matthew’s journey with Wild Turkey’s distilling family, the Russells, is available via: www.youtube.com/wildturkeybourbon
Posted by Steve Rush