The new portfolio, comprised of The Whiskey Makers Series, Heritage Whiskeys and The Deconstructed Series, is said to showcase and celebrate the brand’s rich heritage, whilst driving interest globally in the Irish whiskey category.
|Jameson's new Whisky Makers, Heritage and Deconstructed series of Irish whiskeys|
The Whiskey Makers Series, sits within the refreshed family and is comprised of three whiskies that celebrate the people behind Jameson and their craft. Created collaboratively by Jameson Head Distiller, Brian Nation; Head Cooper, Ger Buckley; and Head Blender, Billy Leighton, the range gives Midleton’s craftspeople a unique opportunity to shine a light on their individual areas of expertise.
The Heritage range of whiskeys, is a new collection of super-premium Irish Whiskeys that bring to the fore over 200 years of remarkable stories and milestones from the brand’s rich history. Created to better highlight three world-renowned Irish Whiskeys – Jameson Black Barrel, Jameson Crested and Jameson Signature – each expression in the range tells a different story from Jameson’s past.
The Deconstructed Series is a range of super-premium Irish Whiskeys that explores the key flavour notes of the original Jameson Irish Whiskey. Launched in Cannes in October 2015, the expressions – Jameson Bold, Jameson Lively and Jameson Round – are named after three key taste characteristics found within the family’s core expression, amplifying each flavour trait to offer three new drinking experiences.
Commenting on the brand restructure, Daniel Lundberg, Global Brand Director for Jameson, said: “The restructure of the Jameson family is the most significant move in our brand’s recent history. This is an exceptionally exciting development that positions Jameson at the forefront of innovation and advance within the Irish Whiskey category. The family, comprised of The Whiskey Makers Series, the range of Heritage whiskeys and The Deconstructed Series is underpinned by the brand’s people and craft, heritage, taste and fearlessness; in short, the qualities for which Jameson is celebrated throughout the world. Today we finally get to unveil our new family globally and witness Irish Whiskey fans discovering new stories, flavours and experiences from Jameson.”
The Jameson Whiskey Makers and Heritage Whiskey series will be available globally from specialist retailers with RRP’s starting at €36,00. The Jameson Deconstructed series will be available through travel retail with all bottlings in the series retailing for a RRP of €36,00.
Posted by Steve Rush