Tuesday, May 10, 2016

JOHNNIE WALKER ANNOUNCES THE LAUNCH OF NEW TRAVEL RETAIL EXCLUSIVE EXPRESSION

Diageo has announced the launch of a new travel retail exclusive bottling from its Johnnie Walker blended Scotch whisky brand.

Johnnie Walker ‘Island Green’ (43% ABV) is said to capture the distinctive style of malts from the four main whisky regions of Scotland, with added prominence given to island malts. Showcasing the same blended malt craftsmanship as its critically-acclaimed Johnnie Walker ‘Green Label’.

Johnnie Walker Island Green

As the first blended malt, travel retail exclusive from Johnnie Walker, Diageo is hoping this latest release will transform the Scotch category, helping consumers explore malts through a trusted and well-known brand.

Commenting on the launch, Jim Beveridge, Johnnie Walker Master Blender, said: “As whisky makers, we’re passionate about flavour, and creating this exclusive travel retail variant of our blended malt whisky has given us an opportunity to showcase a rare blend of rich malts. We wanted to preserve the character of each of the malts in this whisky but at the same time create a different, more intense flavour experience for travellers.”

Johnnie Walker ‘Island Green’ Blended Malt, will be available globally through travel retail from July for a RRP of $60.00.

Posted by Steve Rush