Thursday, May 26, 2016

GLENFIDDICH UNVEILS NEW PACKAGING FOR ITS 21 YEAR OLD GRAN RESERVA EXPRESSION

William Grant & Sons has announced a packaging refresh for its Glenfiddich 21 Year Old Gran Reserva expression, which is said to reflect the unique qualities of the single malt, raised in Scotland and roused in the Caribbean.

Glenfiddich 21 Year Old Gran Reserva (40% ABV) which is finished in Caribbean rum casks for four months after being matured for 21 years, has been given a vibrant new packaging refresh, including a re-designed box that has been enhanced with gold foil detailing, a charcoal interior and an ornate texture using innovative finishing techniques instead of traditional printing.
The new look Glenfiddich 21 Year Old Gran Reserva

In addition to the packaging refresh, it has also been announced that a 20cl bottling of Glenfiddich 21 Year Old Gran Reserva, will be released in June.

Commenting on the Glenfiddich 21 Year Old Gran Reserva, Brian Kinsman, Glenfiddich’s Malt Master, said: “Laying this expression down for 21 years in our warehouse leads to a remarkably intense flavour, and the liquid is infused with further complexity during its final few months. The Caribbean rum finish rouses a vibrant, spicy warmth within the whisky and draws out soft yet lively fruity notes on the palate. Adding an innovative final production method is testament to Glenfiddich’s continued quest for perfection. Our rum finish gives the liquid extra layers of intensity and an extraordinary twist that truly sets the 21 Year Old apart from other whiskies.”

The new look Glenfiddich 21 Year Old Gran Reserva 70cl, will be available next month from specialist retailers for a RRP of £135.00, along with the new 20cl variant which will be available for a RRP of £45.00.

Posted by Steve Rush