The multi award winning company which celebrated its 15 anniversary last year, was recently informed that it had been breaking EU regulations governing the marketing and promotion of spirits, by communicating information about the age of the components of its whiskies.
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| Compass Box launch Scotch whisky transparency campaign |
Compass Box has said that it believes that Scotch producers should be given the freedom but not the obligation to include the age of all the components that go into their whiskies to bring them into line with the vast majority of other industries where total transparency is not only permitted but encouraged.
It is currently against EU regulations for a producer to mention an age when talking about a bottle of aged spirit – whether on the packaging or in the marketing of that product – unless there is only one age mentioned and that age is of the youngest spirit in the bottle. This presents just two options for Scotch whisky producers in communicating the age of their products:
Compass Box is now campaigning for changes to the current EU Regulations and proposes a number of amendments that includes creating a third option for spirits producers with regard to how they communicate the age of their products.
Commenting on the news, John Glaser, Founder and Whiskymaker, said: “It turns out that Scotch whisky is one of the few products where it is prohibited by law to be fully open with consumers. This is an issue that affects every corner of the Scotch world (from Single Malt distillers to blenders) and limits the ability of the producer to share pertinent information with their customers.”
He went on to say: “We believe the current regulations should change. That Scotch whisky producers should have the freedom to offer their customers complete, unbiased and clear information on the age of every component used in their whiskies. That those customers have the right to know exactly what it is they’re drinking.”
For full details on Compass Box’s Scotch Whisky Transparency
campaign, visit: www.compassboxwhisky.com/transparency
Posted by Steve Rush