Following the development of a brand repositioning last year, award-winning creative agency Pocket Rocket Creative was appointed to create a new look and feel for the Tomatin brand which includes; The Tomatin Legacy, 12 Year Old, Cask Strength, 14 Year Old, 18 Year Old, 1988 Vintage and 36 Year Old expressions.
|The rebranded Tomatin single malt whisky range|
With the intention of cutting through the saturated single malt market and capturing the proposition of the softer side of the Highlands, the end result is said to present an identity that uses earthier colours and a softer tone than the current pack along with a refined version of the present logo to create a fresh, contemporary identity while retaining the quality and tradition of the brand.
Commenting on the relaunch, Jennifer Masson, Marketing Manager at Tomatin, said: “These are incredibly exciting and important times for the Tomatin brand. Over the past few years we have invested a lot of time in rediscovering our distillery, our people and our values. We now have a far stronger voice and sense of identity and our rebranded packaging is the final piece of this puzzle in place. Having experienced dramatic growth around the world over recent years, it is great to receive recognition of our efforts with awards such as the Distiller of the Year – we as a company are all looking forward to seeing where 2016 and beyond takes this fantastic brand.”
The new rebranded Tomatin range will be rolling out during March 2016, and follows the news that the company was named ‘Distiller of the Year’ at the Whisky Magazine’s Icons of Whisky Awards 2016, which was held in Edinburgh on Friday.
Posted by Steve Rush