Tuesday, November 10, 2015

CHIVAS BROTHERS ANNOUNCES THE LAUNCH OF THE ROYAL SALUTE AGE COLLECTION

Chivas Brothers has today announced the launch of a new collection of whiskies as part of its Royal Salute blended whisky range.

Royal Salute ‘The Age Collection’ which is said to be a tribute to time, legacy and longevity, is comprised of ten blends, with the youngest containing whiskies that are 21 years or older, and the oldest containing whiskies that are at least 30 years old.

Royal Salute - The Age Collection

Aged in first fill American oak barrels, and hand blended by Royal Salute’s expert master blending team, the Royal Salute ‘The Age Collection’ includes whiskies from distilleries that have long since closed.

Commenting on the new collection, Vadim Grigorian, Global Brand Directo at Royal Salute said: “The Age Collection combines timeless tradition with contemporary understanding to create a celebration of longevity in the year Queen Elizabeth becomes Britain’s longest serving monarch. As sources of the naturally preserved material are very limited, this rare oak is the perfect way to display the time and craft behind these blends. The Age Collection unites time, craft and quality; all values encapsulated by Royal Salute.”

The Age Collection is presented on a Mackereth’s bespoke handcrafted plinth carved by Jack Badger using 8,000 year old Neolithic wood taken from ancient river beds in the heart of Croatia. Each blend comes in a dark blue crystal decanter hand crafted using techniques dating back to the First Century AD by Dartington, a traditional glass manufacturer based in England.

Royal Salute ‘The Age Collection’ will be produced in an extremely limited run of 21 sets, and will be available for a RRP of $40,000.

Posted by Steve Rush