The news follows a strong set of financial results for the year ending in June 2015 for Chivas Brothers, with the Scotch whisky and premium gin business of Pernod Ricard recording overall growth in net sales of +3%.
|Master Distiller Alan Winchester breaking ground|
on the expansion of The Glenlivet Distillery
The Glenlivet recorded the standout achievement for Chivas Brothers with +11% net sales growth, a result of the brand’s commitment to innovation and craftsmanship through launches such as Founder’s Reserve, the extension of the Master Distiller’s Reserve range and The Winchester Collection.
Commenting on the news, Laurent Lacassagne, Chairman & CEO of Chivas Brothers, said: “Today’s first step towards an expansion at The Glenlivet distillery is an historic day for Chivas Brothers as we look to continue the brand’s phenomenal triumphs across the past five years to reinforce our position as the world’s No.1 single malt Scotch whisky.”
He went on to say: “Success for The Glenlivet is not in isolation – we have reported growth of +3% in net sales for the Chivas Brothers range as a whole, supported by a strong performance across our wider single malt, premium and standard blended Scotch and English gin portfolios with Aberlour, Ballantine’s, Passport and Beefeater respectively. The overall performance of our comprehensive portfolio of Scotch whiskies in the context of the wider category, which declined slightly last year, has been robust and we are committed to investing into manufacturing facilities geared towards innovation to help us to capitalise on the current and long-term growth prospects of the category.”
The announcement reinforces the brand’s recent global success selling over 1 million cases to become the world’s No.1 single malt Scotch whisky brand.
Posted by Steve Rush