Tuesday, August 25, 2015

JOHN DEWAR & SONS ANNOUNCES THE LAUNCH OF NEW ROYAL BRACKLA WHISKY RANGE

John Dewar & Sons Ltd has today announced the launch of a new range of whiskies from its Royal Brackla Distillery.

The new Royal Brackla range consists of three aged whisky expressions, a 12, 16 and 21 Year Old. All of which have been bottled at 40% ABV.

The new Royal Brackla whisky range

Situated on the Cawdor Estate in the Highlands, Royal Brackla Distillery was established in 1812 by the fiery Captain William Fraser who returned to the family farm after military service and took advantage of the fine barley it grew.

Within 25 years his distillery’s reputation for spirit of sterling taste received its crowning moment when King William IV bestowed ‘Royal’ status to Brackla, in 1835. It became the first ever Scotch to garner a royal warrant, a revelation that led to its nickname: ‘The King’s Own Whisky’.

Traditional production techniques help to protect a distilling heritage that spans more than two centuries and preserves the quality of the spirit. To allow for the development of intriguing complexity and fruitiness, extra time is taken at the fermentation stage, which acts for up to 80 hours, considerably longer than most other Scotch whisky distilleries.

Commenting on the launch, Stephen Marshall, Bacardi’s Global Marketing Manager for Single Malts, said: “This is the one that was described as ‘The Drink Divine’ by the Royal household in the 1830s, that’s no small claim, so we had to take our time and the entire team have done an amazing job that really does justice to Royal Brackla’s incredible heritage. There’s only one whisky in the world that can be the first Royal whisky, I feel privileged to have worked on this”.

The new Royal Brackla range will be available globally from specialist retailers next month, for the following RRP's; 12 Year Old £45.99, 16 Year Old £84.99 and the 21 Year Old £174.99.

Posted by Steve Rush