The company’s first batch of whiskies are being launched to mark the birth of the new Edinburgh based independent blenders and whisky merchants, which is the brainchild of Gordon Watt and Gregor Mathieson, who between them have almost 40 years’ experience in the drinks sector.
|Edinburgh Whisky Ltd launches with The New Town Blend and The Library collections|
Themed around the city’s Old and New towns, the first whiskies to hit the shelves are The New Town Blend - The Advocates Batch (43% ABV) limited to 6,000 bottles and two single cask releases from the Library Collection; A 2000 Highland Park (46% ABV) and a 2007 Glenlivet (46% ABV).
Commenting on the launch, Gordon Watt, Co-Founder of Edinburgh Whisky Ltd, said: “We pride ourselves on carrying on the age old traditions of Edinburgh Merchants in the 19th century who cannily sourced, blended, and bottled Scotch whisky, and then sold it to the rest of the world. We’ve already had a lot of interest from businesses looking to be among the first to stock this great new range, and we’re sure that will continue when people try the whisky for themselves. By launching the New Town and Library Collection ranges first we plan on introducing new additions to The Library Collection in November. We’re encouraged by the early uptake in the UK and we’re currently identifying distributors in key export markets for early 2016.”
The company has created distinctive packaging which shows Victorian Edinburgh in the noir tradition. The ‘New Town’ artwork was designed by Milanese illustrator, Luisa Milani, with Edinburgh noir photography from the Edinburgh based, Lawrence Winram.
Edinburgh Whisky Ltd’s New Town Blend and Library Collection bottling’s are now available from selected specialist retailers for the following RRP’s; The New Town Blend - The Advocates Batch £35.00, Library Collection 2000 Highland Park £50.00 and the Library Collection 2007 Glenlivet £79.00.
Posted by Steve Rush