Thursday, July 16, 2015

THE FAMOUS GROUSE LAUNCH NEW PREMIUM EXPRESSION

The Famous Grouse has announced the launch of a new premium expression that will join its core range of blended Scotch whiskies later this month.

The Famous Grouse Mellow Gold (40% ABV) which is made with a blend of whiskies including those from bourbon and sherry casks, is part of an ambitious redevelopment plan that will bring significant changes to The Famous Grouse range.

The Famous Grouse - Mellow Gold

Both initiatives are designed to capitalise on the growth in premium blended whisky and challenge perceptions around blended Scotch. The plan also includes significant changes to its smoky expression, The Black Grouse, which will be unveiled later this year. 

The Famous Grouse Mellow Gold is said to be a great example of the nuances of the Master Blender’s art to create a fantastic, versatile liquid that tastes great neat or served long, over ice with lemonade and a slice of orange.

Commenting on the new release, Gordon Motion, Master Blender at The Famous Grouse, said: “In Mellow Gold we’ve carefully selected a particular combination of casks to enhance our softer flavour.  As with all Famous Grouse expressions, we’ve used sherry and bourbon-seasoned casks – but for Mellow Gold we’ve used a touch more sherry casks than usual. The effect is a smooth, well rounded whisky with added complexity of vanilla and subtly-sweet spice to create a gentle, velvety dram. Mellow Gold is a delicious achievement – and a subtle, smooth indulgence to be savoured.”

The Famous Grouse Mellow Gold will be available later this month from specialist retailers for a RRP of £22.00.

Source: The BIG Partnership