Monday, June 08, 2015


Scottish Leader has launched a world-wide advertising campaign to help promote its new revamped look and enhanced recipe range of blended whiskies.

Shot on location in Cape Town, South Africa, the new campaign commercial is centred around the concept of perspective by showing how something as simple as a circle can serve as a vehicle to augment reality in a myriad of ways.

Revamped Scottish Leader Original and Signature bottlings

Filming snaked its way through the streets of Cape Town; from Harrington Street and The German Club in the east city, to Nazareth House in Vredehoek, to the V&A Waterfront harbour area and Wynberg Park, with a final sequence shot at in the courtyard of a chocolatier. 

The campaign was conceived by global creative agency TBWA, with accomplished director Kevin Fitzgerald and seasoned creative director Carl Willoughby at the helm of delivering a captivating visual presentation.

Commenting on the new campaign, Emma Henderson, Global Marketing Manager for Scottish Leader, said: “Scottish Leader is asking consumers to take a new perspective on its offering, mirroring the way in which the brand has taken a new look at itself, and changed its formula on all levels to appeal to a rapidly moving global market. This long-established, well-awarded whisky brand stands for the richer possibilities brought on by exploring new perspectives and investigating new possibilities. And this is exactly what has enabled Scottish Leader to realise its new perfectly balanced, singular sweeter and smokier expressions. To cement and reflect the new Scottish Leader ethos, we are encouraging consumers to look at all things in a new light, to see the potential others can’t and to make a difference.”

Watch the new Scottish Leader commercial now
Currently sold in over 60 countries, Scottish Leader not only has a new look but has also redeveloped its original recipe, upping the single malt content of Scottish Leader Original, that was first unveiled in South Africa in November 2014 before going world wide.

Source: De Kock Communications