Wednesday, June 03, 2015

BROWN-FORMAN ACQUIRES SLANE CASTLE IRISH WHISKEY & PLANS $50M INVESTMENT

Brown-Forman has announced that its acquired Slane Castle Irish Whiskey Limited and plans to invest $50 million in a new distillery and visitors centre on the historic Slane Castle Estate in County Meath.

The Slane Irish Whiskey Distillery is due to open later next year and will produce a range of premium and super premium blended, pot still and single grain Irish whiskeys.

The New Slane Irish Whiskey Distillery - Due to open in 2016

The distillery will launch its first whisky in the spring of 2017, but while the first whiskey stocks are laid down to mature, Slane will initially use whiskey purchased from other Irish distilleries and then finish it to their exacting specifications.

Commenting on the news, Lawson Whiting, Chief Brands & Strategy Officer for Brown-Forman, said: “Irish whiskey has been one of the fastest growing segments in the global whiskey category over the last few years, and we’re excited to be partnering with the Conyngham family as we build the new Slane Irish Whiskey Distillery and introduce new Irish whiskeys to the world.”

Slane Castle Estate is located in the middle of a 1,500 acre estate in the heart of the Boyne Valley, 30 miles north of Dublin, and is the home of Henry Conyngham, the eighth Marquess Conyngham and his son, Alex Conyngham, the Earl of Mount Charles.

Source: Brown-Forman