Having showcased their latest release at the TFWA AsiaPacific exhibition in May, Jim Beam Kentucky Dram (40% ABV) will be available exclusively through travel retail from July.
|Beam Suntory officially launches Jim Beam Kentucky Dram|
Inspired by the brand’s adventurous forefathers, the distillers who travelled from Scotland, Jim Beam Kentucky Dram is a limited edition which the brand believes will further help drive interest in the premium bourbon category.
Jim Beam Kentucky Dram, is made with Kentucky Straight Bourbon Whiskey that has been blended with a touch of Highland Scotch whisky, resulting in what is said to be the time-honoured taste of Jim Beam, with the subtly smoky flavour of the Scotch whisky enriching the smooth vanilla and oaky notes of the bourbon.
Commenting on the new release, Michael Cockram, Beam Suntory’s Marketing Director, said: “We are committed to inspiring consumers to discover the rich history of Jim Beam, the number one bourbon in the world. Jim Beam Kentucky Dram celebrates Jim Beam’s globetrotting heritage, honouring in particular its Scottish ancestry.”
He went on to say: “The launch of this product will provide not only something unique for consumers in travel retail but also elevate bourbon, by inviting consumers who already enjoy it to explore the category at a higher level.” Bourbon is growing at a phenomenal rate across the globe and with our retail partners we are committed to building the category, focusing on premiumisation, enhancing the shopping experience and educating drinkers on bourbon’s heritage.”
Packaged in a premium gift tin, Jim Beam Kentucky Dram, will be available from June through travel retail outlets for a RRP of £34.99.
Source: Beam Suntory