Friday, May 15, 2015


Diageo has announced the launch of the first blended rye whiskey in its Canadian Crown Royal brand; Crown Royal Northern Harvest Rye.

Rye whiskey has been an integral component of the Crown Royal Deluxe blend for more than 75 years. Now as a natural and authentic extension to the range Crown Royal is now offering consumers the opportunity to experience a standalone rye variant, in a category which has seen a huge growth in popularity and appreciation over the last few years.

Crown Royal launches their first ever Rye Whsikey

The Canadian climate provides the ideal conditions for growing rye. The grains are planted in the autumn and then blanketed with snow during the harsh winter months and only finish their growth cycle once they have sprouted throughout spring and summer. The extra time the grains take to fully mature results in flavourful hints of fruit, cloves and spice.

Commenting on the launch, Yvonne Briese, Vice President of Marketing, Diageo North American Whiskey, said: "There is also a tremendous growth opportunity within the rye category as consumers gravitate toward quality products they know and trust while experimenting with pre-Prohibition era cocktails."

Crown Royal Northern Harvest Rye (45% ABV) will be available across North America for a RRP $29.99.

Source: Diageo