Jim Beam Kentucky Dram, is a premium bourbon infused with Highland Scotch whisky, which will be available from September as travel retail exclusive.
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| Beam Suntory to unveil new Jim Beam Kentucky Dram at TFWA exhibition |
Beam Suntory will also be showcasing its Scotch and world whisky portfolio at next week’s TFWA exhibition in Singapore.
Commenting on next week’s event, Nick Detmold, Beam Suntory Asia Pacific Travel Retail Director, said: “This marks our first exhibition in the region as a global spirits distribution operation in travel retail and is an important opportunity to introduce the new portfolio to customers and share with them our ambitious plans to grow the spirits category in the region.”
“Malt whisky will be a huge focus as it’s an area of unrivalled strength and we look forward to developing category solutions not only for malts, but also bourbon and Cognac, which together are the three key pillars of our business. We will also unveil exciting new products, which we’re confident will drive excitement within the channel.”
Jim Beam Kentucky Dram will be appearing at this years TFWA event in Singapore alongside the full range of Beam Suntory bourbons, including Jim Beam Black, Jim Beam Honey, Jim Beam Signature Craft, Jim Beam Single Barrel, Maker’s Mark and The Small Batch Bourbon Collection.
Source: Beam Suntory