Tuesday, April 07, 2015

BEAM SUNTORY LAUNCHES ALBERTA RYE DARK BATCH WHISKY

Beam Suntory has announced the launch of Alberta Rye Dark Batch, a whisky that is challenging bartenders and consumers to rethink their rye and give cocktails a new interpretation.

Produced by Alberta Distillers Ltd, this critically acclaimed super-premium rye is said to feature an incomparable rich colour and complex flavour paired with remarkable smoothness and character.

Alberta Rye Dark Batch - Challenging bartenders and consumers to rethink their rye

Alberta Rye Dark Batch (45% ABV) is a blend of 91% rye whisky, 8% bourbon and 1% sherry, all of which add layers of complexity in each bottle. The distinct rich colour of the liquid comes from a combination of factors, including the aging process, which incorporates both new charred American white oak and once-used American bourbon barrels.

Other contributing factors include the addition of a touch of sherry and Alberta, Canada’s high altitude, desert-like humidity levels and extreme daily temperature changes that enhance the maturation process.

Commenting on the launch, Dan Tullio, Canadian Whisky Master Ambassador at Beam Suntory, said: “As the rye whisky category continues to grow, we’re thrilled to be able to introduce a new product to U.S. whisky lovers. With Alberta Distillers rich heritage producing superior rye whisky, Alberta Rye Dark Batch Whisky combines contemporary flavour trends with classic notes of premium rye whisky, offering mixologists, spirits connoisseurs and whisky enthusiasts a one-of-a-kind whisky with a robust, sophisticated flavour.”

Prior to hitting shelves in the US, Alberta Rye Dark Batch Whisky has quickly became an award-winning whisky with accolades from top international spirits competitions, including Chairman’s Trophy at the 2014 Ultimate Spirits Challenge, Double Gold at the 2014 New York World Wine & Spirits Competition and Gold & Best of Class - Canadian Whisky from Spirits of the Americas 2014.

Alberta Distillers Ltd, North America’s largest producer of 100% rye, carefully crafts Alberta Rye Dark Batch Whisky with glacial-borne water. The distillery, which has been in operation since 1946, was built in southern Alberta because the area’s dry climate and high altitude are ideal for rye crop growth.

Alberta Rye Dark Batch, is now available across the US, from specialist retailers for a RRP of $29.99.

Source: Beam Suntory