Wednesday, February 18, 2015

MORTLACH LAUNCHES EXCLUSIVE TRAVEL RETAIL BOTTLING

Diageo has announced the launch of a special Travel Retail exclusive bottling of Mortlach; Special Strength (49% ABV).

Mortlach Special Strength, is aimed at travellers who enjoy super deluxe whisky and seek rarity and quality in their liquids. Mortlach Special Strength is drawn from a complex combination of first fill, refill and re-charred American and European oak casks.

Mortlach Special Strength - Travel Retail Exclusive

Mortlach Special Strength is presented in a striking and iconic contemporary-style bottle, inspired by the golden age of engineering in which the liquid was born. The bottle boasts strong lines and a generous decanter-style neck designed to protect and enhance the appearance of the fine, premium whisky it contains.

Commenting on the new release, Diageo Master Blender, Dr Jim Beveridge said: "We chose to bottle Mortlach Special Strength at 49% as it reveals nuances of the complex yet harmonious character, a mix of vanilla and mature oak underscored by roasted aromatics, delivering a unique, differentiated taste experience when compared to, for example, Mortlach Rare Old at 43.3%".

Luxury travellers passing through London Heathrow Airport and Dubai International Airport will have the opportunity to sample Mortlach Special Strength and explore the unique taste of this new single malt Scotch whisky at bespoke tasting zones.

Mortlach Special Strength will be available exclusively to travellers in Travel Retail outlets worldwide, for a RRP of £75.

Source: Diageo