Tuesday, February 17, 2015

HIGHLAND PARK’S VALHALLA COLLECTION CONCLUDES WITH THE ARRIVAL OF ODIN

Highland Park has unveiled the last in the series of whiskies that celebrates its Norse heritage. ODIN (55.8% ABV) named for the King of Asgard, joins Thor, Loki and Freya to complete Highland Park’s Valhalla Collection.

Legend has it that Odin, All-father of the gods and ruler of Asgard, is an intensely complex character. Known as ‘the furious one’, Odin is the strongest of all the Norse gods and driven by an unquenchable thirst for wisdom. By sacrificing an eye for a drink from the Well of Wisdom, he earned immeasurable knowledge and insight.  With only one eye which blazes like the sun, Odin cuts an ominous figure.
Highland Park Odin - The final release in the Valhalla Collection

Creating a single malt to reflect the dominant characteristics of Odin was no easy feat but the Highland Park whisky makers have managed to strike a balance between the god and the distillery’s signature Orcadian style, resulting in an undeniably powerful 16 year old single malt.

Commenting on the new release, Gerry Tosh, Global Marketing Manager for Highland Park, said: “Odin, like its namesake, is an intense, powerful and complex whisky. Bottled at 55.8% ABV, it certainly lives up to the legend, a bold single malt higher in strength than Thor, Loki and Freya. In Odin, we have been able to add the final flourish to the Valhalla Collection, a stunning series of remarkable whiskies that offer affordability and exclusive collectability.”

He went on to say:“Now that Odin has joined the ranks of the other gods in the Valhalla Collection, the first chapter in this series is complete. However, the Norse legends of old may still offer us future intrigues.”

Limited to just 17,000 bottles, Highland Park Odin will be released globally and comes housed in the same distinctive award winning wooden frame as Thor, Loki and Freya echoing the fearsome contours of a traditional Viking long ship. The bottle itself reflects Odin’s character – dark and imperfect and slightly battle worn.

Source: The BIG Partnership