Monday, February 23, 2015


Following the success of their 2013 Johnnie Walker Blue Label Skyline Collection range, Diageo has today announced a partnership with internationally renowned artist, Jeff Nishinaka, to release a new series of limited edition design Travel Retail exclusives for 2015.

Each edition of the Johnnie Walker Blue Label Cities Collection, is engraved with a Jeff Nishinaka handcrafted design, bringing to life the cityscapes of some of the world’s most iconic travel destinations.

New: Johnnie Walker Blue Label - Cities Collection: Dubai Edition

The first edition in the collection celebrates the unique character and culture of Dubai. Dubai is a city of firsts, a global icon and a luxury travel destination - and the perfect skyline to form the first of the Johnnie Walker Blue Label Cities Collection.

Commenting on the new release, Peter Fairbrother, Global Marketing Director of Diageo Global Travel and Middle East, said: “With the increase in international travel the world has become a much smaller place and we get many more opportunities to visit beautiful cities, rich with character and experiences.  With this exclusive limited edition range we wanted to capture the essence of some of these great cities, creating a unique, premium gift or collector’s item that would be a memento of a special destination.”

Only 1500 bottles of the Johnnie Walker Blue Label Cities Collection, Dubai Edition, have been produced, with each bottle individually numbered.

The Dubai Edition of the Johnnie Walker Blue Label Cities Collection is now available exclusively in Travel Retail for a RRP of £169.

Source: Smarts Communicate