Thursday, January 22, 2015

WOODFORD RESERVE ANNOUNCES THE LAUNCH OF ITS KENTUCKY STRAIGHT RYE

Woodford Reserve has announced the release of its latest permanent product extension, Woodford Reserve Kentucky Straight Rye Whiskey. This latest release showcases the company's ongoing commitment to both whiskey lovers and innovation within the industry.

Woodford Reserve Rye (45.2%) is the third permanent line extension to join the portfolio, which includes the original Woodford Reserve Distiller's Select and Woodford Reserve Double Oaked.

Woodford Reserve Kentucky Straight Rye

When it comes to the craft of bourbon and whiskey, Woodford Reserve prides itself on maintaining an original and contemporary approach that focuses primarily on the adjustment of one of the five sources of flavour. To complement and emphasize the spice characteristics found in the original Woodford Reserve, the Rye uses a base that's 53% rye, resulting in a liquid that's both more balanced, and refreshingly subtle.

Since 2006, Master Distiller Chris Morris has been hard at work crafting a rye that's worthy of the Woodford Reserve name. Because of the consistency of the mash, rye is notoriously more difficult to craft than a traditional bourbon, requiring more attention to detail throughout production, leaving the bulk of production to only the most experienced Master Distillers.

Commenting on the new release, Chris Morris, said: "One of the primary reasons behind Woodford's growth into the number one selling ultra-premium[i] bourbon in America is because of our commitment to flavour, and that's something that's engrained in everything we do. Not only does it affect how I approach bourbon production personally, it's the lens through which we view the future of Woodford Reserve, and I couldn't think of a liquid that better embodies that than the rye."

Woodford Reserve Rye is produced with the same heritage and tradition that surrounds the site of the iconic Woodford Reserve Distillery in Versailles, Kentucky. As early as the mid-1800s, the site has been the location for visionary distilling practices, an attitude that Oscar Pepper and Master Distiller James Crow, the first people to distil at this location, fully embraced. Together, they perfected several whiskey production processes that continue to be used throughout the industry and have since become synonymous with great whiskey. Today, the Woodford Reserve Distillery is visited by more than 130,000 visitors each year.

Woodford Reserve Rye will be initially available across the US from February, for a RRP of $37.99.

Source: Woodford Reserve