Tuesday, January 06, 2015

JOHN DEWAR AND SON LAUNCH NEW AULTMORE SINGLE MALTS

John Dewar & Sons Ltd has unveiled a new range of proprietary bottlings from the Aultmore Distillery, forming part of its ‘Last Great Malts’ of Scotland range.

The new range of 12, 21 and 25 Year Old expressions will offer consumers a rare chance to savour a whisky shrouded in secrecy for over a century.

The New Aultmore 12 Year Old

Aultmore has been producing malt whisky since 1897, yet little is known about this obscure distillery. Often cloaked in thick fog and exuding an air of mystery, the sparsely populated land surrounding its site has always felt somewhat isolated. The distillery sits in the sweeping hills of Moray, just north of the town of Keith on the rolling road to Buckie.

It was built by Alexander Edward, close to curious terrain called the Foggie Moss. This enigmatic area, well known for illicit distillation in days gone by, is home to Aultmore’s water source. Damp, atmospheric conditions prevail here and the water, filtered through the gorse and heather that abounds, is crucial to the whisky’s light, clear character.

The Scotch itself is often dubbed the ‘Rarest of Speyside’, yet its taste has long been rated top-class by industry insiders and is much sought-after for its grassy notes and exceptional smoothness.

Commenting on the launch, Stephen Marshall, Single Malts Global Marketing Manager at John Dewar & Sons Ltd, said: “Aultmore is elusive, mysterious and one of the easiest drinking drams around; I think Scotch lovers are going to really enjoy this one”.

Aultmore will be available later this month, initially in ten markets around the world including; UK, USA, Canada, France, Germany, Japan, Russia, Sweden and Taiwan. The 12 and 25 Year Old expressions will be available from specialist retailers; the 21 Year Old will be a Travel Retail exclusive.

Source: Quercus Communications