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Friday, January 23, 2015

DIAGEO OPENS ITS VIRTUAL DISTILLERY DOORS FOR BURNS NIGHT

This Burns Night, whisky fans will be able to enjoy a dram of their favourite whisky whilst virtually exploring the distillery, from the comfort of their own homes. 

Diageo is the first company to open its distillery doors in this way by working with Google Business View. Google’s Business View is a free 360˚ virtual tour that will allow people to see inside the walls of four of Diageo’s single malt Scotch whisky distilleries: Cardhu, The Singleton of Glen Ord, Talisker and Lagavulin, live from their laptops, iPads and other digital devices.

Google Business View - Inside Talisker Distillery

Commenting on the news, Head of Whisky Outreach at Diageo, Dr Nicholas Morgan, said: “All of our whisky distilleries are unique and all happen to be located in some of the most beautiful places in the world.  Many aspire to visit, but only a few can. So we’re delighted that this technology can open doors for whisky fans across the world, to give enthusiasts an insight into the craftsmanship and hard work that goes into creating these whiskies.”

To view the Cardhu distillery click here: Cardhu Distillery

To view The Singleton of Glen Ord distillery click here: The Singleton of Glen Ord

To view the Talisker distillery click here: Talisker Distillery

To view the Lagavulin distillery click here: Lagavulin Distillery

With this new technology, whisky fans will have the opportunity to tour Diageo distilleries that sit in remote parts of Scotland, from the coast of Kildalton to the Black Isle encouraging people to discover the stories behind these world-renowned brands regardless of whether they are able to travel there in person.
 
Source: Story PR