Thursday, December 11, 2014

BEAM SUNTORY TO BRING UNIQUE NEW VISITORS EXPERIENCE TO DOWNTOWN LOUISVILLE

Beam Suntory, has announced plans to open a unique new visitors experience in the heart of Louisville’s 4th Street entertainment district in 2015.

The Jim Beam Urban Stillhouse will establish a highly visible presence for the world leader in bourbon in the most vibrant tourist destination in Louisville. It will include a small working distillery, a bottling line, a tasting experience and a variety of branded merchandise available for sale.

Jim Beam Urban Stillhouse will Complement Jim Beam American Stillhouse in Clermont

Commenting on the news, Kevin Smith, Vice President of Kentucky Beam Bourbon Affairs, said: “The Jim Beam Urban Stillhouse will be a must-stop destination in the heart of Louisville that will complement the experience offered at our Jim Beam American Stillhouse in Clermont. In Louisville’s most exciting downtown area, the Jim Beam Urban Stillhouse will provide a unique hands-on opportunity to experience the heritage and craftsmanship of bourbon on weekdays, weekends and evenings, and we believe it will serve as a trailhead for the increasing number of visitors to Kentucky’s bourbon distilleries.”

The Jim Beam Urban Stillhouse represents a multi-million dollar investment and will be located in 4,300 square feet of space on the street level beneath Beam Suntory’s Louisville office.

Source: Beam Suntory