After months of speculation, the Dufftown based distiller which also owns Glenfiddich, Balvenie and Grant’s whisky, has today announced that it has bought the Edinburgh based company, famous for its Drambuie whisky liqueur.
|Drambuie recipe reputed to date back to 1745|
Commenting on the news, William Grant & Sons' Chief Executive, Stella David said: "We have a passion and a reputation for nurturing and building brands. Drambuie is a natural fit for our portfolio, it has a very rich history and a great story to tell and we are delighted to be in a position to start to re-engage with existing drinkers and to connect the brand with an entirely new generation of consumers."
Drambuie's CEO, Michael Kennedy said: "We are pleased to complete this process with William Grant & Sons, a company who holds true those family values which will help nurture Drambuie to begin its next chapter of growth. As part of the William Grant & Sons stable of brands, we believe that Drambuie can truly achieve its potential as it will benefit from being part of a larger and more diverse organisation. I look forward to working with the William Grant & Sons' team as we smoothly integrate the acquisition and help realise the benefits for both companies."
Drambuie is a unique blend of aged Scotch whisky, spices and heather honey, made from a recipe that is reputed to date back to 1745.
Today’s news follows last week’s announcement that William Grant & Sons saw its turnover exceed £1 billion in 2013.
Posted By: Steve Rush